ABOUT US
As of February 2010, we are now Alpha Bicycle Company version 2.0. Many of the faces are the same, some are new. We strive to continue to provide the best possible customer service, while offering some sweet new products that are on the forefront of the bike industry.
We sell FUN! and bikes that help make cycling part of your everyday lifestyle. From Singlespeed 29ers to some of the most advanced Dual Suspension bikes on the market, Road Bikes made from Titanium, Steel, and Carbon, Cyclocross Bikes, Utility Bikes, Disc Brake equipped Commuters, Snow Bikes and Unicycles.
We specialize in the one off, tailor made machines for the cycling enthusiast. We are not the normal cookie cutter bike shop. Stop by, have a cup of coffee, pick our brains, shoot the breeze about your last sweet ride. We eat, breathe, and ride bikes everyday and we love to talk about it.
Services
We work really hard to have not only the best products, but the best people and experience in order to offer the complete bicycle retail experience. Our staff has lots of years, many miles, and ongoing education and technical training to stay at the forefront of the industry. Each year we make it a top priority to expand our cycling knowledge include the latest technologies. Like our bicycle and parts selection, our many of our Services are equally unique.
- Demo Saddle Program that includes over 20 options to fit lots of body types.
Ride it before you Buy it! - Custom Wheel Builds. We build well over 200 wheels a year. From 36″ Unicycle Wheels to Ultralight Mountain Wheels, Track Wheels to Snow Bike Wheels. We’ve seen it all and have the experience and tools to build anything you can dream of.
- Tubular Tire Gluing. There are lots of ways and thought processes on what seems to be becoming a lost art. We have glued tires for multiple National Champions and are confident in the process we have developed. Road, Cross, or Mountain, we do it all.
- Bicycle Fittings. We have SICI certified bicycle fitters with over 15 years of experience. We listen to you, address your fit issues, and are here to help as your bicycle fit needs change. Bicycle Fitting is a dynamic process and as your flexibility, body type, experience and age change, so do your fit needs.
- Full Service Department. Tune Ups, Suspension Overhauls, Hydraulic Brake Bleeds, Hub Overhauls. We have a fully stocked service department to address whatever your repair needs may be.
What is the Rocky Mountain Vibe?
Well, it’s a slogan for the way we live our lives. It encompasses our core values of respect for others, a respect and love for our environment, hospitality, fun, and a relaxed way of life.
Respect for Others: Whether your in the store here, out on a ride, or in your car, it’s a simple thing to practice daily. Yield the trail, say “Hello” when riding by, give a rider 3 feet when passing in your car, just be nice! Treat others how you want to be treated.
Respect and Love for Our Environment: We all are blessed with living in one of the most beautiful places in the world, let’s keep it that way. Ride your bike to work or the store, pick up trash when you see it on the trail, buy locally made products when possible. Just remember to get out often, breathe in the fresh air and enjoy our surroundings.
Hospitality, Fun, and a Relaxed Way of Life: We strive everyday to make Alpha Bicycle Company a place where you want to spend part of your day. We’ll greet you when you walk in the door and ask how we can help. But, we aren’t going to stand over you and breathe down your neck. If you like, introduce yourself. We’ll offer up a cup of coffee or a beer (towards the end of the day, of course), invite you on a ride, show you some pics of our latest ride. We eat, sleep, and live bikes and we want to share our love of all things wheeled. Just come on by, hang out, talk, enjoy. That’s why we’re here.
Meet the Staff
Adam Rachubinski | Wearer of Many Hats
15 years experience
Adam was a late bloomer. He got hooked on bikes at the ripe old age of 16 but hasn’t been able to get enough ever since. He started working in a bike shop a year later and proceeded to spend his paychecks on XTR equipped mountain bikes and gas money to get to Tuesday night races in the Vail Valley. In his quest for expanded knowledge, Adam forewent traditional college and spent his time completing multiple bicycle frame building courses and becoming SICI bicycle fit certified. His journey has taken him to see many sides of the bike industry with a few stops along the way, but Alpha is home.
Chris Martel
Lover of all things Euro, Mid-Pack Bike Racer & All Around Nice Guy
Chris has been a long time cyclist and bike mechanic. Since his first job in a bike shop at the age of 14 working in trade for parts to race BMX. He has never been able to break his addiction to bikes and the lifestyle that comes with it. He has spent many years building his reputation in many aspects of cycling from triathlon, road racing, and his true love of cyclocross. The 30 plus years in the bike industry and race community have created an interesting perspective and “cyclist’s” sense of humor. When you talk to Chris and don’t get his sense of humor, don’t worry. Either do we sometimes.
Nic Handy
Finder of Fun, BMX Hessian, Rigid and Rugged, Go for Fast
Nic has been jumping bikes since the training wheels came off. BMX has been his main focus for the past 16 years. He has made appearances in magazines such as RideBMX, RideUK, BMX Plus, Orange Coast. You might have also seen his ridiculousness on FuelTV or on the Props BMX Videos. Working as a Professional Bike Mechanic for the past 13 years has broaden Nic’s horizons. If it’s got wheels, he loves riding it (and is pretty darn good at it, even thought he won’t tell you that). From Rigid 29ers to Tricycles to Touring Bikes. If it goes fast or is challenging, he’s into it. He is currently supplementing his BMX riding with a 64 mile daily bicycle commute as he prepares to complete the Great Divide Race. Do yourself a favor and put “Ride Bikes with Nic Handy” on your bucket list. You won’t regret it…